Capital+ for Alternatives Managers

Raising Capital Means Taking Risks.

Alternative investment managers have demonstrated for decades the ability to sustain (and grow!) AUM with limited marketing evolution. However, market forces are pushing managers into a new era of branding and storytelling beyond performance…

The alternatives industry is maturing rapidly, and performance is becoming more homogeneous. Your brand, the story you tell, and the experience that enriches investors has to precede messages about performance.

Raise capital more efficiently with better marketing.​

  • Website

    Your low-cost showroom, operating 24/7 with minimal overhead. Before you’re able to make a first impression, prospective LPs have made that decision for you.

  • Pitchbook

    Marketing decks are a staple for our industry, but it’s tough for anyone to get to the end of a pitchbook. A strong standalone asset can be deployed without having to handhold your LPs.

  • CRM + Investor Analytics

    Let technology identify prospective investors with the highest level of interest automatically. If you do all of this right, investors will present themselves to you.

  • Brochures

    A well-designed brochure highlights more than just performance. It tells a story about the objectives, values and brand of a Manager in a credible manner.

  • Video

    Video eliminates the need for a "first meeting", while enabling you to be in multiple rooms at once. A good video will capture your conviction and charisma, something that your marketing deck alone can’t do.

  • Branding

    Logos, Business Cards, Social Media, and more…

  • Marketing Strategy

    Outsource your marketing function, and count on Capital+, your trusted marketing partner, to propose and implement the strategy, and to track and measure success every step along the way.

“The Capital+ team instantly impacted our company with their relentless approach with attention to the detail and sharp eye for strategy. Not only did Capital+ help develop a marketing-centric approach to sourcing new deals, they always added valuable feedback when we thought it was complete.”