Optimise Your Ability to be the Go-to Legal Advisor in 10 Minutes
Nearly 65% of people will use Google to find a lawyer for timely advice, for example when they need a personal injury solicitor after being involved in a car accident.
If you have the right setup, you’re just 1-2 clicks away from being reached by these “fresh leads”. The problem: most boutique law firms don’t.
Here are two things you can do immediately to be found by clients with time-sensitive requests.
Build a Google Business Profile
Creating a Google Business Profile (which won’t cost you anything) gives your law firm a digital presence by showing up on Google Search and Maps when prospective clients seek relevant legal services in their area. Google themselves have advised that customers are 2.7x more likely to consider a business reputable and 70% more likely to pay it a visit if they see a complete Business Profile.
Beyond merely “existing online”, one has to earn the right to be hit with cold outreach; prospective clients will only call you if you’ve demonstrated credibility and reach.
A recent survey revealed that as high as 98% of people will research online reviews of lawyers before hiring them, and 89% will only choose law firms with 4 stars or above (out of 5) on review sites such as Google.
Inviting your clients to provide reviews on Google about their positive experience in using your firm, will form a compelling basis for your prospective clients to choose you. Do this: (1) ask for feedback from satisfied clients after accomplishing major milestones (such as winning a trial or closing a deal), (2) follow up with an email mentioning a few highlights of your work which they can refer to in their testimonial and (3) include a direct link to your Google Business Profile review section to make the process swift and easy for them.
Create a LinkedIn Company Page
It is now increasingly common for law firms to acquire new clients through social media channels. In the United States, 79% of law firms are using LinkedIn. However, this isn’t quite the case in Asia-Pacific, with more than 90% of boutique law firms in our database not using LinkedIn.
Without a website or a LinkedIn company page, you are virtually out of reach to a large pool of prospective clients who rely on their online research to pick their lawyers – half of them will make a decision after visiting only up to three websites.
Creating a LinkedIn Company Page (which also won’t cost you anything) gives you a chance to have your firm show up on search engines. Take the opportunity to tell your brand story and showcase your services. First-mover advantage in many parts of Asia is still very real.
Transformation is just a few clicks away
In less than 10 minutes, you can make a massive impact on improving your firm’s visibility, credibility and reach. What are you waiting for?